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Employee Stories

Celebrating our apprentices at Staircraft: Laura's Story


At Staircraft, we’re passionate about providing opportunities for growth and career progression. With the full backing of our parent company, Travis Perkins, and access to the LEAP apprenticeship, our apprentices gain invaluable skills, hands-on experience, and a clear path for development.

Explore Laura’s journey below and see how an apprenticeship could be your next step toward a rewarding career.  

Laura's Apprenticeship Story

Laura Groom national apprenticeship

Career journey and early challenges…

 

I didn’t always know what I wanted to do. Initially, I thought I’d be a translator, but after some exploration, I realised that wasn’t for me. I struggled with maths, despite enjoying it, and ultimately didn’t achieve the qualifications I needed for university.

Instead, I pursued a Level 2 Business Apprenticeship at Walsall College, which led me to my first role. I worked in international transport, where my manager saw potential in me. He pushed me to develop my skills, particularly in office work, customer service, and business operations, which set me on the path to where I am today.

 

Building experience and career growth

 

After completing my apprenticeship, the business hired me full-time, but after a few months, the company went under. I moved on to work in customer service, managing bug utility repair bookings, and eventually inspecting engineers’ work to ensure customer satisfaction at another company. This gave me hands-on experience in problem-solving, quality control, and customer relations.

An agency later contacted me about a sales administrator role at Staircraft in 2016. That is where my Staircraft journey began. At first, I handled general inquiries and order processing, but over time, I took on regional account management and customer service leadership roles. In 2019, I became a Customer Service Manager for Scotland, and by 2021, I was promoted to Customer Delivery Manager. Last year, I became Regional Sales Office Manager—marking several promotions in my nearly nine years at Staircraft.

 

Taking on management and apprenticeship development

 

When I first became a manager in 2019, I knew the job inside out, but managing people was a different challenge and I wanted to develop my leadership skills, so I made the decision to approach my manager for training.

When the Level 3 First Line Management Apprenticeship became available, I jumped at the opportunity to develop my management and leadership skills. The program helped me understand different learning styles, improve how I train my team, and adapt my leadership approach. One of the biggest takeaways was realising that not everyone learns the same way—some need hands-on experience, I personally learn by doing, but others learn best by watching and listening.

 

Key skills and lessons from my apprenticeship

 

   Tailoring training  and learning styles – Everyone is unique and learns differently, and I now adapt my approach when training new team members.

     The importance of feedback – Feedback is a gift. Regular feedback, both from managers and peers, is critical for growth and continuous improvement.

    Building a strong team culture – Managing isn’t just about overseeing tasks; it’s about leading by example, empowering people, and creating a positive team environment.

     Balancing work and study – I quickly learned to structure my time effectively, completing coursework right after webinars to keep momentum.

 

The value of apprenticeships and advice for others

 

Completing my apprenticeship has made me a more confident and capable manager. I now feel equipped to lead my team, support their growth, and handle challenges more effectively. It’s also given me insight into areas like project management, that I would like to explore further in the future.

For anyone considering an apprenticeship — go for it. It’s a great opportunity to learn, develop new skills, and gain a qualification while working. The sense of achievement when you complete it, (especially if you earn a distinction like I did!) is something to be really proud of.

National Apprenticeship Week

Final thoughts 

 

I’ve been with Staircraft for nearly nine years, and it’s been incredible to grow with the company. I’ve had the support of great managers, and my team means the world to me.

My apprenticeship has helped me develop in ways I never expected, and I’m excited to see where my journey takes me next.

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